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About ecoTruk ecoTruk desires to partner with local, grassroots efforts within developing world communities. Advocating an approach that empowers and increases an individual's ability to become independent and self-sufficient is our focus. Sustainable, community owned efforts are the goal. Our Vision A developing world with easy access to appropriate and affordable bicycle technology. Our Mission To increase the mobility and opportunity of people within the rural sector of the impoverished world— to enhance load carrying capacity, to provide an entrepreneurial platform, and to free up time currently lost to foot travel. Our Strategy To build bridges between those who have and those who don't to the mutual benefit of all. Our Objectives The design, manufacture and distribution of quality bicycles to impoverished areas of the developing world. Economically and efficiently deploy the ecoTruk in the developing world as a disaster relief and poverty alleviation tool. Encouragement and aid in the establishment of a sustainable, small bicycle market system. Key elements are training (bicycle assembly, maintenance and repair) and jumpstarting a distribution network (bicycles and parts) in all areas where ecoTruk efforts land. Ongoing identification of partners and regional areas/people groups for investigation and potential deployment. Assist in spreading the awareness, domestically and abroad, that the bicycle is an appropriate and preferable tool for the developing world— as opposed to the notion that fossil fuel dependent vehicles are superior. Establish a credible and visible presence within the domestic marketplace that generates an income source to support developing world efforts. Our Values We believe in the dignity and self respect of all human beings. We understand the necessity to listen and learn from those we desire to interact with. We believe in the right of disadvantaged women and men to a secure livelihood— that sustainable incomes help to alleviate the cycle of poverty. We believe in the native forces of initiative, creativity and entrepreneurship when the rural impoverished are given access to appropriate resources. We believe that small market systems are a powerful means of poverty alleviation. We believe in gender equity for women, workload reduction, and acknowledgement of their key role in society. We have a responsibility to empower those we work with, to seek economic stability, to foster social and environmental equity, and to support long-term sustainability. |
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